Front de Mode

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Created by Sakina M’sa, winner of the Social Entrepreneur Scholarship of the Kering‘s Foundation, this concept store spread over 200m² propounds to dress otherwise combining style and commitment. In a modular space designed by the architect Quentin Delepine, the fifty designers presented all have a common point: they are supporters of sustainable development, solidarity economy and they respect the environment. This place-Lab, sponsored by François Pinault, offers a woman, man and child selection, beauty and home products. Here, you can discover exhibitions, drink a coffee or participate to a workshop. Sakina M’sa ‘s idea is to share a new mode of consumption, away from the mass-market, focused on recycling, sharing and ecology.

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And you, are you ready to consume differently?

Front de Mode : 42, rue Volta, 75003 Paris


Club 75

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No this is not a fan group of PSG or a marshalling of arrogant Parisians! Behind Club 75, we find Pedro Winter, DJ, manager, producer and founder of Ed Banger label, Michael Dupouy the founder of the advertising agency La MJC and So-Me, the artistic director of Ed Banger label. Clothing, graphics and music, this is the concept of this very « French Touch » brand. They opened their first shop close to the Canal Saint Martin. Many collections and collaboration of the brand are presented, notably the one with Etudes Studio. I love the t-shirts printed with « émotionnellement indisponible »  (emotionally unavailable) or the caps « Ici c’est Paris » (Here is Paris)

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Club 75 : 32, rue Yves Toudic, 75010 Paris

Steel Cyclewear & Coffeeshop

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When the French magazine for bike fans, Steel, decided to open its spot in Paris that gives a minimalist place where you can find cutting-edge brands for cycling, a cool state of mind and coffee. Similar sites exist in Berlin, London, Barcelona and New York. Paris proposed nothing at all on his side. The concept store combines cycling, fashion and coffee from La Brûlerie de Belleville in a space designed by the architect Julie Deglesne. I’m not really a cyclist, on the contrary. But as coffee lover, I find that the place is very nice, ideal for a breakfast with the delicious Granolas from Dear Muesli.

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Steel Cyclewear & Coffeeshop : 58, rue de la Fontaine au Roi, 75011 Paris

Kitsuné Marais

The Franco-Japanese brand Kitsuné Maison opens a new space designed by the French architecture firm HAau associated to the agency Nicolas Dorval-Bory Architects for the interior design. They chose terrazzo and tangy pastel-colored, very trendy at the moment, to decorate the place. On two floors, the store faces on the Boulevard des Filles du Calvaire while the coffee shop overlook the Amelot street below. I have not had time to test the coffee but it offers seating unlike others. So you can enjoy your coffee on the spot!

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Kitsuné Marais : 68 Rue Condorcet, 75009 Paris

Etudes Studio

Etudes Studio has opened its first store in Paris in the trendy district of the Marais. Designed by Ciguë agency, the location on two floors overlooks the courtyard and includes the ground floor shop and offices to stay close to the public. The architects chose a minimalist décor combining raw concrete and glass in neutral tones ranging from white to dark gray.

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Three years ago, Jérémie Egry, Aurélien Arbet with the stylist José Lamali and the publisher Nicolas Poillot were combined their various projects under the name of Etudes Studio. With this label both fashion and publishing house, consulting agency, they claim a global vision, an artistic approach closely related to the research and experimentation, a way to express themselves without support limit.

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Their style is resolutely modern. They describe it themselves as  « urban »: a mix of streetwear and classic minimalist inspired by their daily life between Paris and New York. They have made themselves known especially with their hats made in felt in an « Amish » spirit declined in a kind of blue Klein, signature color of the brand.

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Etudes Studio Store: 14, rue de Debelleyme, 75003 Paris

Fashion Mix

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Between personal routes and history of fashion, Fashion Mix tells a different side of immigration, those men and women, artisans, designers, contributing to the reputation of Paris, the international capital of fashion. From Charles Frederick Worth to Azzedine Alaïa, Mariano Fortuny, Issey Miyake and Yohji Yamamoto, Elsa Schiaparelli, Martin Margiela, or Cristobal Balenciaga, Paco Rabanne and Raf Simons, all these foreign designers have revolutionized the French fashion and enriched its history. The program for this exhibition curated by Olivier Saillard: a hundred iconic pieces for the most conserved at the Musée Galliera (the fashion Museum of Paris) accompanied by documents from archives and unpublished interviews. So far, I never had the opportunity to visit this museum. The place is beautiful and it is worth a visit. This exhibition will delight all fashion fans. The pieces presented are incredible of beauty and the simplicity of presentation emphasize them.

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Until the 31th of May at the Museum of the History of Immigration: 293, Avenue Daumesnil, 75012 Paris

Koishi Lamat

Koishi lamat Fashion Belgrade

This is not really a new brand but I just buy this little bag from Koishi Lamat. So I take this opportunity to talk about it. Koishi Lamat is a Serbian fashion label created by Ivana Damjanovic in 2009. She has graduated from Faculty Of Applied Arts, University of Arts in 2008, taking interior and furniture design as a major subject. She started to design some jewelry. « Koishi » is a Japonese word that mean pebble or stone. Than Ivana developped another sub-label call « Lamat » focusing on items made in leather. I found her products at Imi concept store in Belgrade Design District but she also has her own shop. I like the modernity of her design. For sure, I will by some other pieces next time.

Koishi Lamat : Južni Bulevar 122/2, 11 000 Belgrade