Front de Mode

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Created by Sakina M’sa, winner of the Social Entrepreneur Scholarship of the Kering‘s Foundation, this concept store spread over 200m² propounds to dress otherwise combining style and commitment. In a modular space designed by the architect Quentin Delepine, the fifty designers presented all have a common point: they are supporters of sustainable development, solidarity economy and they respect the environment. This place-Lab, sponsored by François Pinault, offers a woman, man and child selection, beauty and home products. Here, you can discover exhibitions, drink a coffee or participate to a workshop. Sakina M’sa ‘s idea is to share a new mode of consumption, away from the mass-market, focused on recycling, sharing and ecology.

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And you, are you ready to consume differently?

Front de Mode : 42, rue Volta, 75003 Paris


Club 75

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No this is not a fan group of PSG or a marshalling of arrogant Parisians! Behind Club 75, we find Pedro Winter, DJ, manager, producer and founder of Ed Banger label, Michael Dupouy the founder of the advertising agency La MJC and So-Me, the artistic director of Ed Banger label. Clothing, graphics and music, this is the concept of this very « French Touch » brand. They opened their first shop close to the Canal Saint Martin. Many collections and collaboration of the brand are presented, notably the one with Etudes Studio. I love the t-shirts printed with « émotionnellement indisponible »  (emotionally unavailable) or the caps « Ici c’est Paris » (Here is Paris)

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Club 75 : 32, rue Yves Toudic, 75010 Paris

Kitsuné Marais

The Franco-Japanese brand Kitsuné Maison opens a new space designed by the French architecture firm HAau associated to the agency Nicolas Dorval-Bory Architects for the interior design. They chose terrazzo and tangy pastel-colored, very trendy at the moment, to decorate the place. On two floors, the store faces on the Boulevard des Filles du Calvaire while the coffee shop overlook the Amelot street below. I have not had time to test the coffee but it offers seating unlike others. So you can enjoy your coffee on the spot!

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Kitsuné Marais : 68 Rue Condorcet, 75009 Paris

Spice Up


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Spice Up offers as its name indicates some spices. I had spotted this shop located in the Belgrade Design District during my trip to Belgrade in November. The showcase gave me mouth water but it was always closed! So I was delighted to come across their booth at a food market in Mikser House. The shop finally opened in early December. I made a razzia on products: smoked paprika, a mix of peppers and flowers, Za’atar and baharat, enough to spice up my life! I have not been able to test everything but the smells and packaging are already very attractive.

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Spice Up : Čumićevo sokače lok. 21, Belgrade, Serbia

Buly 1803

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After the success of Cire Trudon the couple Victoire de Taillac and Ramdane Touhami resurrect Jean-Vincent Bully’s universal Officine created in 1803 and installed it a few steps from the Ecole des Beaux-Arts in Paris.

The shop offers a wide range of water perfumes, beauty treatments including soothing concrete ointment with chamomile water, incense but also clays, vegetable oils and powders from around the world, without forgetting the various accessories such Japanese boxwood combs, requiring no less than three years of work, or boar bristle brushes to complete any beauty routine.

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The decoration with wood paneling immerses you in another era. I was lucky to be served by Victoire herself who took the time to explain and make me smell her products. I totally cracked for the Mount Athos Incense (a place in Greece famous for its Orthodox monasteries). You can of course burn them, but also be used as potpourri. Palo Santo wood also conquered me. It became a wellness ritual: I burn it to purify and bring good vibes in the house.

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Become a follower of the slow cosmetic, I will return to test the oils, like the one with Buriti fruit perfect for dull hair , or blue clay from Carpaths and the rose petals powder.

Officine universelle Buly 1803: 6, rue Bonaparte, 75006 Paris



I’m a real fan of vintage. I think that the principle of recycling second hand clothes  is ecological and in tune with the times. In addition it allows to have a more personal style as opposed to what today offers the mass market. My latest discovery is the Episode store. You can find the military jacket as little cocktail dress. But what I like most is their custom pieces such as shorts tie & die cut from old 501 jeans . There are Episode shop in all of Europe in Copenhagen, Paris or Amsterdam and you can also order online. Fresh, isn’t it?



Located in the Haut Marais in Paris, this new shop invites you to a travel of the senses. The label of independent perfumers Différentes Latitudes and the designer Philippe Di Meo has created a unique place like a fragrance Bar for the lovers of unusual sensations . Here, they offer a customized service with a careful selection like Odin, Frapin, Miller Harris or Parfum d’Empereur.



9 Rue de Normandie – 75003 Paris